Archive for the ‘Arizona Internet Marketing Showcase’ Category
Friday, June 13th, 2008 |
Let us put our internet marketing skills to work for you.
With a wide array of web marketing talent and services available, bUmp Interactive is just the solution you were looking for! With a marked emphasis on organic search engine marketing, our goal is to reduce ad spending and increase natural search traffic. We specialize in Agency Support, providing consultation, content and training to marketing agencies and design houses. We are open to one-time projects, as well as short-term & long-term contracts. Feel free to contact us with any questions or interests you may have.
Posted in Arizona Internet Marketing Showcase, Services | No Comments »
Tuesday, December 30th, 2008 |
For Immediate Release:
Development begins today on TunerU, a community-driven automotive social network designed to bring together all of the great online resources car lovers use into one comprehensive site. At TunerU each member is an expert in the area of their own vehicle, whether that is a motorcycle, muscle car, euro racer, or even a big rig. Members can share their how-to videos, show off their rides, and connect on the forums. Members are encouraged to make their own videos and use TunerU’s many community features to share their enthusiasm about their own vehicles.
Future plans for TunerU include creating an online television network as well as building strategic partnerships with mechanic schools and automotive workshops. The team at TunerU will also work with preferred vendors to bring their members special pricing on parts, events, advertising, and even new automobiles!
TunerU is being developed by bUmp Interactive in partnership with WebOganic. This is the second partnership of this team, who originally got together to build organic lead generation sites for mechanic schools. Both teams have a background in automotive event promotion, and an avid interest in cars and felt that the world of online resources for car lovers was too scattered and confusing. Their vision is to create a one-stop community where members can learn, meet, and build their own network of like-minded car lovers. They want members to get the latest automotive news, show off their latest car mod, find discount auto parts, and schedule their next car show all in one place!
bUmp News Contact:
bUmp Interactive - Internet Marketing
Posted in Arizona Internet Marketing Showcase, Portfolio, social networking | No Comments »
Monday, December 15th, 2008 |
For Immediate Release:
DH Country Music has entered the next stage of its’ own evolution by creating a user-based country music community for both artists and fans. In contrast to many other country music sites, DH allows users to submit and vote for their favorite up and coming artists long before the artist joins a major record label or get featured on a major network or radio conglomerate. And unlike other social networking sites, DH focuses on just country music! No rap, hip-hop, dance or mariachi music to muddle through to get to your home-grown favorites! This means that independent artists can gain greater exposure, reviews and press to help promote themselves, and fans can build a direct connection to those artists!
The DH Country Music Family is, and always will be free to join. Members can upload their own music, videos, pictures, blogs and country music concert tour information. And to celebrate their new community the first 500 members to join will be entered into a raffle for special prizes including new cd’s, apparel, and many other exciting gifts! Once you’ve joined, be sure to invite your friends or visit the badges page to help spread the word! DH encourages all new members to explore the site and use these tools to help bring your favorite artists to light for the rest of the country music community!
DH Country Music began as a simple user forum called Drunken Hillbilly, a leading resource for underground country music. It has since grown into a network of country music sites offering the latest in country music news, country music concerts and country music community services.
bUmp News Contact:
bUmp Interactive - Internet Marketing
Posted in Arizona Internet Marketing Showcase, Organic Search Marketing, Portfolio, social networking | No Comments »
Tuesday, December 9th, 2008 |
Simple search engine performance tracking has long been a dream for many SEO and web development professionals… but not anymore!
Authority Labs has has teamed with the great guys over at Gangplank to create a comprehensive but simple search engine monitoring and reporting tool that can save us all from our cumbersome spreadsheets, scattered whiteboards, and chaotic charts! While the goal of many SEO’s is to dominate the search engines for their targeted keywords, it’s often difficult to measure success without constantly tracking the slightest changes in search engine performance. This can be time consuming, frustrating, and riddled with human errors. That’s why Authority Lab’s web-based interface now does this for you!
Authority Labs allows you to monitor multiple websites (including the competition) for search engine placement results on thousands of possible targeted keyterms so you always know where your site stands. The easy-to-use interface gives you a great site summary that indicates general performance, and then expands on each site for a detailed day-by-day chart of SERP fluxuations for each of the major search engines. You can be aware of any rises and falls in placement within 24 hours as their system queries the search engines for you. This can be a life-saver for any professional SEO because it provides a concrete measurement of the ROI from search engine marketing efforts. They are currently offering basic monitoring service, but have expanded features such as email notifications, advanced keyword grouping, safe client access, and more so you definitely want to keep an eye on this great SEO resource!
Too many people try to be too many things these days. We just want to do one thing really, really, really well … monitor rankings. - Authority Labs
Posted in Arizona Internet Marketing Showcase, SEO Advice, Services | No Comments »
Friday, October 10th, 2008 |
Justifying the benefits and even necessity of a quality organic search engine optimization campaign is something that I find myself doing to the point of exhaustion with almost every new client. SEO is often seen as over-priced with little tangible product to those who are not fluent in its’ practice so the first step to any strong SEO pitch is to educate the client on why organic search engine optimization provides the best ROI (return on investment) of any marketing campaign online or off.
Search Engine Marketing vs. Search Engine Optimization
Search Engine Marketing began as the practice of promoting a website’s visibility through higher natural search engine results listings (achieved through SEO) and paid ad placement and directory inclusions. Over time the organic and paid campaigns have each branched into separate industries of their own, with experts on each side. Both are extremely beneficial and have their pros and cons, so where to invest your online marketing dollar really depends on the goals of the individual client.
Search Engine Marketing as a service focuses more on cost-per-click and paid inclusion campaigns which require ongoing maintenance in order to continue receiving traffic or sales leads. PPC campaigns are competitive and ad placement through ad brokering services are negotiated for set periods of time (ie monthly, quarterly, annually, etc ) before having to be renegotiated. Each normally involves paying a set dollar amount for each click or lead generated through that advertising model and unless properly managed can quickly exhaust a marketing budget.
Search Engine Optimization focuses on using the content and structure of the website itself to be its own advertising engine while avoiding the ongoing cost of an SEM campaign. A quality SEO campaign begins with identifying what the highest volume and most profitable relevant keywords are that individuals would use to find your product or service. The SEO professional will then create content and code to include in your site that will best align your website with those profitable search terms, causing your site to appear at the top of search engine listings. Beyond just achieving the desired search engine placement, quality content will also assist in converting visitors from just traffic into sales or leads.
How is Organic SEO Valuable?
Statistical Value:
Organic search traffic accounts for anywhere between 65-80% of all traffic to a website. From these searches, at least 60% of users only click on results found within the first page before making a purchase or changing their search terms. What this means is that the majority of visitors a website receives are a result of a person using relevant key words in a search engine query that returns that website in the top ten. The best aspect of a quality SEO campaign is that there is no end to the amount of traffic that can be garnered from natural search engine placement. Unlike a PPC campaign, you are not continually having to pay to receive these visitors.
Perceived Value:
While high search engine placement has the statistical benefit of increased visibility and traffic, a well optimized site also provides strength to your brand image. With search engines placing higher penalties on low-quality sites, a site that naturally lands at the top of search engine results has a greater perceived “authority” than it’s paid counterparts. And because proper market segment research was performed and applied in the campaign this transforms each site visitor into a more qualified potential sales lead. Above all else, organic search engine optimization is built into the site from the onset of the project and can be modified at any time to meet changing consumer trends with very minimal effort.
How do I express the benefits of organic SEO to my client?
Increased awareness – SEO’s intention is to broaden the search terms that apply to the the client’s web properties in order to gain more traffic to prospective clients. This will include more in-depth content and strategically placed keywords that have a naturally high volume of traffic each month.
Increased qualified sales leads – All content will be written in such a way that it encourages readers to contact the sales team to gain more information without being offensively sales-pitchy. This request for contact can be in the form of a call, visit, or email, but often works best when the design team prepares a custom inquiry form on the site that is open to the public. The more accessible information is to the potential customer, the easier and more convenient the entire experience will be.
Increased ongoing sales effort opportunities – Through the increased visibility, traffic, and customer contact, it will be easier for the sales team to identify upcoming date opportunities, events that could garner new business, and trends in the consumer market. They will also have a fast-growing list of pre-qualified contacts for future promotions.
The end result?
The end goal of an organic search engine optimization campaign is to increase conversions through inbound inquiries, while decreasing both the outbound sales effort costs and ongoing online marketing expenses.
Posted in Arizona Internet Marketing Showcase, Organic Search Marketing, SEO Advice | No Comments »
Tuesday, September 23rd, 2008 |
At the 2008 PodCamp AZ, traditional media participants get invited to join the relevant media conversation!
What is relevant media? That question is asked by or to nearly every person in mainstream media at some point in their career, and for each person asked, the answer is different. In a world where we are barraged with information from every angle, relevant media is simply which information each person finds useful and applies to their everyday life. For a disc jockey of a local radio station, relevant media may be the Billboard magazine they subscribe to or the commentary on a fan club website. For a construction worker in that same town, the DJ himself may be a source of relevant media providing traffic, weather and music to work to on his drive to the construction site each morning while he passes billboards that influence his buying decisions. On the other side of town someone may be at home watching a talk show or reading a paper filled with opinions, recommendations, advertisements and items that person is interested in. These are all examples of relevant media. So the question really should be “What media source is relevant to you?”.
Without a doubt, the internet has provided more sources than ever to pull information from. The internet has raised many questions about whether traditional media sources are indeed still relevant to the public, and how they work in tandem with the mass amount of resources that are available online. At the 2008 PodCamp AZ organizers are excited to provide an open learning environment that can help answer these questions. Speakers from all corners of the web will be sharing a conversation with attendees that cover everything from online television, radio, media buying, marketing, print media, education and more!
For more information I encourage you to register today to attend PodCamp AZ 2008 with me November 1st and 2nd.
Posted in Arizona Internet Marketing Showcase, social networking | No Comments »
Monday, June 2nd, 2008 |
Tyson Crosbie understands the power of images and puts that power to work in the social networking world.
In a recent blog post, Tyson Crosbie explains a concept that many social media users are just barely catching onto. That concept is the importance of a consistent and compelling avatar as part of controlling your personal brand image. (more…)
Posted in Arizona Internet Marketing Showcase, social networking | 1 Comment »
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