bUmp Interactive

Content Quality - The Decline of Intelligent Web-Journalism

Content may be king, but too many play the fool

Too many times I go to an SEO, web-journalist, or otherwise implied textual content king’s website and find two common mistakes that turn me away from their sites forever; poor grammar and erroneous spelling. They don’t seem to know their “there, they’re and theirs” or how to use spell-check. Call me a grammar Nazi. Call me a pocket-protector wearing teachers pet. Call me over-obsessive and easily disappointed, but this is a major pet peeve of mine. In our race to build relevant, keyword-driven content it seems that many have overlooked the basic rules of the English language. Know one… err… excuse me, NO one seems to care about readability. Few writers are using proofreading techniques to overlook their copy before publishing it to the rest of the web-world. As a result, these writers are being represented by content that seems unintelligent and unprofessional. (more…)

Posted in Editorials, Web-Journalism | 2 Comments »