Archive for the ‘Portfolio’ Category
Wednesday, April 30th, 2008 |
bUmp Interactive dives head-first into the iGoogle Gadget market!
Here at bUmp we thoroughly enjoy the unique opportunity to explore and experiment with as many forms of web media distribution as our little hands can find. Lately we’ve been trying our hand at building iGoogle Gadgets with some surprising results. Overall we’ve found that building a gadget by altering one of the existing samples is fairly easy, where building from scratch seems to require a much deeper development skillset than most general users currently have. The following are a few gadgets we’ve churned out in the last couple weeks that have proven their worth for small site promotion.
Country Music News Feed
With the amount of country music based sites in our portfolio, it was only logic that my Google gadget self-education should begin by finding a way to organize, cross-promote, and distribute content from those sites first. (more…)
Posted in Monetizing, Portfolio | No Comments »
Thursday, February 21st, 2008 |
Description: CMOT is committed to bringing you the hottest country music stars when they come to your town. At Country Music On Tour, you can find concert tour tickets and information from some of your favorite artists like Trisha Yearwood, Brad Paisley, George Strait, Carrie Underwood, Tim McGraw, Keith Urban, Rascal Flatts, Kenny Chesney, Alan Jackson and much much more!
Objective: CMOT is an education in several aspects of web marketing. All textual content and alt tags are optimized to a minimum keyword density to monitor how search engines are weighing this attribute. The site is optimized for off-the-beaten-path key phrases but seems to do well in more obvious search terms due to the nature of the content. And finally, the site is a test of the profitability behind building an entire website around a single affiliate program.
Monetization: Ticketmaster Affiliate Program (managed by buy.at )
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Wednesday, December 26th, 2007 |
Description: RRC is a place where everything has the chance to suck! Our staff provides real reviews from real people on products, services, gadgets and games we try. Some are good, some are bad and some are just the opinions the authors felt like sharing that day.
Objective: RRC is affectionately thought of as our “testing bay” as it provides us a platform to try out various content optimization techniques as well as the power of social networking to generate traffic. Because each article is only optimized for the product/service/talent that is under review we are able to take different approaches to the way content is written and tags are used, then each one is monitored individually for its ability to draw traffic into the site. Many times we will post a test article on this site, reviewing a client or service we are considering taking a contract for as a “proving ground” of sorts.
Monetization: Being our testing ground, we constantly change out the advertisements on RRC to evaluate different affiliate marketing programs. We have yet to find one that truly succeeds for this site since the target readers change for each article posted. For an overview of the programs we have tried out so far, please pay a visit to our Monetizating articles.
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Wednesday, December 26th, 2007 |
Description: DrunkenHillbilly is the web’s home for underground unsigned and independent country music. DH provides artist interviews, music reviews, and networking tools for tomorrow’s stars.
Objective: DH was created at first as a simply a hobby / special interest site by the founders of bUmp Interactive. With all of us being deeply involved in the independent music scene, it only made sense that our first foray into the web-world would be in promotion of that scene. Now in it’s 3rd reincarnation of the site, DH has taken us through the inner workings of everything from your basic hand-coded HTML, to DotNetNuke, and now on to a complimentary blend of CSS, PHP, and wordpress at it’s finest. Unfortunately as a labor of love with a very limited amount of internet interest, DH remains nothing more than a hobby.
Monetization: Google AdSense and Commission Junction
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Tuesday, December 25th, 2007 |
Description: CMNB feeds you the latest in hot country news from all around the web. From Trace Adkins to Leanne Rimes and everyone in between. Nashville’s hottest stars!
Objective: CMNB was created to demonstrate the ability to dominate search engine results without a heavy use of repetitive keywords which often drive away readers. By focusing on a particular interest group, in this case country music fans, we are able to naturally and even conversationally stay within a predetermined grouping of key terms and phrases without commercializing the content. As a result we have seen a higher rate of loyal readers, and a steady stream of feedback through reader comments. We have also seen a rapid rise of pagerank based primarily on content alone (without the assistance of linkbaiting or high-ranked backlinks).
Monetization: Google AdSense - Due to the familial-style grouping of relevant keywords and phrases, AdSense has proved extremely successful (based on average clickthrough rate compared to other sites in the bUmp portfolio) for this particular site . The ads are well-aligned to our target readers, and there seems to be a large variety of advertisers to match this market.
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