bUmp Interactive

Personal Branding for Business Success

How to increase business while building brand loyalty and associate esteem.

What Is Personal Branding?
Personal Branding is the practice of marketing an individual by name as its own product, much in the same way you would market a company or organization. This includes that individual’s interests, hobbies, and professional associations. Everyday millions of companies overlook their single-most valuable marketing opportunity. The expansive reach of their associates. (more…)

Posted in SEO Advice, Services, social networking | 2 Comments »

10 Steps to Having a Succesful Web Blog

My response to the handful of people that have asked me “I want to do what you do… where do I start?” here are some web-blogging 101 tips for the novice writer:

1. Stick to what you know: If you want to corner the market of readers, then stick to content you are familiar with. Write about and showcase something you are passionate about. It will come through in your work and gain you dedicated and loyal visitors. This is especially true when your blogging niche is something off the beaten path, narrowing the scope of sites out there that are already covering this material.
2. Be original: Chances are for every “popular” website on the internet, there are hundreds of invisible knock-offs. People see the success of one idea and try to recreate that success by creating a duplicate but slightly varied version of the same marketing idea even if they know nothing about the subject matter. This is a waste of time and leaves the copycat looking like an idiot. (more…)

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SEO Dating

Building Relationships Between Web Content and Search Engines

I was recently contacted by a local businessman who asked me to teach him all about the magical world of SEO. After a few more messages back and forth the guts of his request finally came spilling out. He was asking “My website has been on the market for years, and it’s really good looking… Why won’t any search engines give me traffic”? This is where true SEO work shows its ugly underbelly. You see, SEO(to me) is a lot like building a relationship between your web content and your search engines. A search engine’s entire job is to bring its’ consumers “the one”. The website that answers their questions and catches their interest without being some sleezeball or cheat. To do that a search engine’s algorithm has to sift through every classic dating cliche known to us humans. (more…)

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