bUmp Interactive

Content Quality - The Decline of Intelligent Web-Journalism

Content may be king, but too many play the fool

Too many times I go to an SEO, web-journalist, or otherwise implied textual content king’s website and find two common mistakes that turn me away from their sites forever; poor grammar and erroneous spelling. They don’t seem to know their “there, they’re and theirs” or how to use spell-check. Call me a grammar Nazi. Call me a pocket-protector wearing teachers pet. Call me over-obsessive and easily disappointed, but this is a major pet peeve of mine. In our race to build relevant, keyword-driven content it seems that many have overlooked the basic rules of the English language. Know one… err… excuse me, NO one seems to care about readability. Few writers are using proofreading techniques to overlook their copy before publishing it to the rest of the web-world. As a result, these writers are being represented by content that seems unintelligent and unprofessional. (more…)

Posted in Editorials, Web-Journalism | 2 Comments »

10 Steps to Having a Succesful Web Blog

My response to the handful of people that have asked me “I want to do what you do… where do I start?” here are some web-blogging 101 tips for the novice writer:

1. Stick to what you know: If you want to corner the market of readers, then stick to content you are familiar with. Write about and showcase something you are passionate about. It will come through in your work and gain you dedicated and loyal visitors. This is especially true when your blogging niche is something off the beaten path, narrowing the scope of sites out there that are already covering this material.
2. Be original: Chances are for every “popular” website on the internet, there are hundreds of invisible knock-offs. People see the success of one idea and try to recreate that success by creating a duplicate but slightly varied version of the same marketing idea even if they know nothing about the subject matter. This is a waste of time and leaves the copycat looking like an idiot. (more…)

   Posted in SEO Advice, Web-Journalism | No Comments »