bUmp Interactive

Site: Country Music News Blog

Description: CMNB feeds you the latest in hot country news from all around the web. From Trace Adkins to Leanne Rimes and everyone in between. Nashville’s hottest stars!

Objective: CMNB was created to demonstrate the ability to dominate search engine results without a heavy use of repetitive keywords which often drive away readers. By focusing on a particular interest group, in this case country music fans, we are able to naturally and even conversationally stay within a predetermined grouping of key terms and phrases without commercializing the content. As a result we have seen a higher rate of loyal readers, and a steady stream of feedback through reader comments. We have also seen a rapid rise of pagerank based primarily on content alone (without the assistance of linkbaiting or high-ranked backlinks).

Monetization: Google AdSense - Due to the familial-style grouping of relevant keywords and phrases, AdSense has proved extremely successful (based on average clickthrough rate compared to other sites in the bUmp portfolio) for this particular site . The ads are well-aligned to our target readers, and there seems to be a large variety of advertisers to match this market.