bUmp Interactive

Objective: Innofresh Products, Inc. has managed the sales of their activated carbon odor absorbing products for over 10 years through catalog and mail orders as well as limited retail placement. This year they decided to branch out and make their air freshener and odor absorber products available online and reduce overhead marketing costs. While they had an existing web presence, it was minimal at best and did not accurately represent their current line of products. The objective of this project was to provide the owners of Innofresh Products, Inc. with a thorough, highly optimized website and eCommerce solution that will gain rankings and traffic through organic SEO methods.

Monetization: Innofresh Products, Inc. has joined the eCommerce realm using GoDaddy’s Quick Shopping Cart. Overall the cart was easy to configure and took only a few trial and errors to have the functionality dialed in. The greatest challenge came in attempting to match the look and feel of the main site to that of the shopping cart. QSC provides a handful of different pre-set templates and color schemes, but allows for minimal customization for the novice user. Some advanced CSS knowledge is required for a truly customized eCommerce site. On the plus side, QSC does provide plenty of areas where the store can be optimized through content and tags, and promoted through the easy integration of sitemaps and product feeds.