bUmp Interactive

Site: Random Review Crew

Description: RRC is a place where everything has the chance to suck! Our staff provides real reviews from real people on products, services, gadgets and games we try. Some are good, some are bad and some are just the opinions the authors felt like sharing that day.

Objective: RRC is affectionately thought of as our “testing bay” as it provides us a platform to try out various content optimization techniques as well as the power of social networking to generate traffic. Because each article is only optimized for the product/service/talent that is under review we are able to take different approaches to the way content is written and tags are used, then each one is monitored individually for its ability to draw traffic into the site. Many times we will post a test article on this site, reviewing a client or service we are considering taking a contract for as a “proving ground” of sorts.

Monetization: Being our testing ground, we constantly change out the advertisements on RRC to evaluate different affiliate marketing programs. We have yet to find one that truly succeeds for this site since the target readers change for each article posted. For an overview of the programs we have tried out so far, please pay a visit to our Monetizating articles.